🚀 The First Mover Advantage & Disadvantage on LinkedIn or any business
- Nicole Book Club
- Aug 24
- 2 min read
Time flies!
It’s hard to believe it’s been a year !!!
Since I started posting career advice regularly on LinkedIn
While journaling last night, a question popped into my head:
💡 Is being a first mover a smart or silly move?
When I started, I was one of the first recruiters in Hong Kong to post consistently and openly about the job market, career tips, and personal reflections.
✅ The Advantage:
- People remember me. I became “that recruiter on LinkedIn in Hong Kong”
- The algorithm favours consistency
(my early momentum helped me build and sustain engagement)
- I’ve built a loyal audience who trusts my voice
❌ The Disadvantage:
- Some peers (recruiters and non-recruiters alike) who once criticized me… now copy my strategy
- The more engagement I get, the more my ideas get copied.
- I spend extra time brainstorming fresh content because originality is harder when others are free-riding.
Sometimes I wonder if being a first mover is a smart strategy or moving later is better?
I was listening to a business podcast that it is always profitable to copy existing business that brings in revenue rather than starting a new business because there is a high risk of failing.
This is an interesting question that I would like to listen from the audience too
💭 What About You?
- In your industry, is it beneficial to be the first mover?
📩 Want to Build Your Personal Brand on LinkedIn?
I’ve written a step-by-step guide: “How to Increase Your LinkedIn Followers”
🎁 Bonus: Everyone who purchases the guide gets free access to my exclusive webinar: “How to Grow Your LinkedIn”
🗓️ 1 September (Monday)
🕖 7:00pm HKT
📍 Live on Google Meet
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