💼 From Speed Dating to Recruitment: Sell something more expensive!

Back when I first graduated and joined Citi’s ICG Management Associate Program, I found myself surrounded by single friends in the banking industry.

💡 That’s when I had a lightbulb moment:

Why not turn matchmaking into a side hustle?

I started charging a modest HK$500 per date setup

It was fun at first

Referrals came in quickly and I enjoyed matchmaking people

But as the “business” grew, so did the demands.

I began getting questions like:

🔹 “Can you introduce me to someone pretty?”

🔹 “I only want to meet wealthy or good-looking people.”

Suddenly, I was spending hours managing expectations, answering questions, and navigating unrealistic demands....

All for HK$500......... (Especially you know there are many people who disappear after asking questions)

The ROI just didn’t make sense anymore.

So I stopped matchmaking as a side hustle

because the ROI in recruitment is higher than matchmaking

💰 The effort was similar, but the value of the service and the fee was significantly higher.

Recruitment taught me to focus on high ROI activities

Maybe I haven't found a way to charge matchmaking higher than my recruitment fees!

If you’re going to invest your time and energy, make sure the value you’re delivering and receiving is worth it!

🚀 Key Takeaway

- Whether you're selling a product, offering a service, or building a career

- Don’t be afraid to sell more expensive things.

- Higher-value services attract more serious clients, create better outcomes, and respect your time.

- Have you ever performed low ROI tasks?

- How do you identify low ROI or high ROI tasks?

I would love to hear your thoughts!

📌 PS: If you’re job hunting today, feel free to check out my guides on:

📝 Fixing Your CV & LinkedIn in 1 Day

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